Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience. Here’s the run down:
Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood.
Snapchat’s new Memories feature changes the game for marketers.
Snapchat built a company on posts that would be gone in the blink of an eye. The new Memories feature now allows users to save their favorite snaps. While this has shocked some in the industry, it’s a natural progression to engage an audience.We all want memories to last, right?
Spector: the Design Tool that is Changing Typography As We Know It
We often get original fonts from clients without any file. We do our best to match the font, but without the original art it’s time consuming. Now we can replicate fonts quickly with Spector, a handheld tool that takes a photo and uploads the font directly into InDesign. This gadget can even download any color and convert it to CMYK or RGB within InDesign as well.
The Dirty Little Secret About Ad Blocking
Ad blockers are causing a stir in the advertising industry and don’t seem to be stopping anytime soon. Consumers are using them, publishers are trying to stop them, and advertisers are panicking, all while ad blockers seem to be reaping the rewards.
Ad Blocking Continues to Grow
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Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow.