It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
NFL
We helped this premiere entertainment icon understand that they were the only brand in the country that could combine their brand campaign with a merchandising campaign under our "12th man" strategy.
Gelazzi
Goodbye Cruel World
Jan Horsfall used to be my client on another brand. Now he owns this franchise. An incredible guy that always made decisions like an entrepreneur rather than a ‘marketing executive.’
Panera Bread
Panera Bread
Panera was perceived to be a bakery or sandwich place by light users. We focused on their assets (ingredients, preparation, ambiance, kids meals, etc) and tied everything together with a “Details" strategy, which was co-opted nationally.
Tolo
We helped to define this brand’s strategy this year. You only get one chance to help build the foundation for learning in your children and Tolo is a pioneer in the category for educational toys.